True Blue Casino Affiliate Program

Join the True Blue affiliate programme and partner with us to grow your audience and monetise traffic. We work with publishers, streamers, affiliates and marketing partners who value clear reporting and practical promotional tools. We keep onboarding straightforward so you can start promoting quickly and focus on driving conversions.

Programme purpose

Our affiliate programme is built to deliver a reliable revenue channel for content partners and traffic owners. We aim to turn qualified referrals into long-term players, while giving partners the transparency and flexibility they need to optimise performance. We welcome partnerships that scale from niche sites to high-volume networks.

Partnership benefits

Partners receive a commercial-grade toolkit, regular reporting and access to promotional creatives. Benefits include flexible link options, creatives optimised for desktop and mobile, and support materials to help you present offers clearly. We also provide performance insights to help you identify high-converting campaigns and improve ROI.

Commission structure

We offer a flexible commission approach that adapts to different partner models. Instead of fixed one-size-fits-all terms, our structure is tailored to your traffic profile and business goals. Payout mechanics are agreed during onboarding and include transparent performance metrics so you always know how your commissions are calculated.

Tracking and reporting transparency

Accurate tracking is central to our partnership. We provide access to a partner dashboard with timely activity reports, player-level tracking and clear conversion logs. We reconcile performance data regularly and make it simple to export reports for your own accounting and optimisation work.

Marketing tools and support

Your account includes a library of ready-made banners, landing assets and deep-linking options to send users directly to relevant sections. Creative packs are refreshed periodically to match seasonal campaigns, and our partner support team is available to advise on creative testing, campaign setup and compliance best practices.

Long-term cooperation

We view affiliate relationships as ongoing collaborations. Successful partners receive periodic reviews, tailored offers and opportunities to pilot new promos. As TrueBlue continues to evolve, we look to scale partnerships that demonstrate consistent, compliant traffic and mutual growth potential.

Get started

If you’re ready to discuss a partnership, submit an enquiry via the affiliate sign-up flow and our partner team will guide you through onboarding and reporting setup. We focus on practical, business-minded cooperation that makes it easy for partners to track performance and grow revenue.